Small Business Masterclass Course - On Sale Now

Small Business Masterclass Courses

This course is suitable for people who already own a small business or wish to start a small business. This is not a course on managing your business; it’s a course that shows you how to get customers and sales!

Learn proven strategies from business experts!

In this Course we give you the strategies you need to get your business off the ground QUICKLY-our step by step formula combined with exclusive interviews with some of Australia's leading business experts is the ultimate resource to ensure your business is making money quickly.

Learn straight forward easy to follow strategies that you can implement immediately that will take your business to the next level!

Our business experts will show you what to do and how to do it! Learn from their mistakes and most importantly learn how to make money from your business quickly by using our proven strategies-request an info pack now.

Learn

• How to get your image right so your customers are confident to deal with you
• How to make your customers remember your business
• How to merchandise to increase profitability
• The ten steps to systematizing your business
• How systems increase productivity
• How to sell features, advantages and benefits of products
• How to communicate your unique selling position to your customers
• How to write hypnotic sales copy
• How to market your products/service
• How to use the web to promote your business
• Why you should know your customer
• Learn how to advertise in the Yellow Pages
• 7 key marketing strategies that are easy to follow and put into action.

The course is broken up into 9 lessons taught on DVD's

Lesson 1 (DVD 1) Getting Your Image Right

In this lesson we look at your total company image from customer perception to staff look and feel. We cover company colours, slogans, uniforms and more.

• Learn how to change your image and your business image.
• Learn how to make your customers remember your business.
• Learn what colours suit your business and will attract your target customers.
• Learn how to act like a winner and not like a loser.
• Are you a possibility thinker or an impossibility thinker?
• Does your logo or slogan sell your business?

Lesson 2 (DVD 2) Know Your Business

In this lesson we look at what is happening with your sales. Which customers are profitable and which customers are simply eating into your profitability.

• Learn how to focus on your customers not your products.
• Learn how to choose your ideal customer.
• Learn how to price your products based on your ideal customers.
• Learn which of the three pricing structures will suit your business.
• Learn the four essential parts to making money in business.
• Learn how to use risk management to guide your expansion.
• Learn how to merchandise to increase profitability.
  
  

Lesson 3 (DVD 3) Systematize Your Business

In this lesson we cover how to develop systems that will let your business almost run by itself, freeing up your time to put into place your new business strategies.

• Learn techniques to give your business measurable consistency.
• Learn systems that will allow you to duplicate or franchise your business.
• Learn how systems will increase the value of your business to the potential buyer.
• Learn the ten steps to systematizing your business.
• Learn how systems will increase staff productivity.

Lesson 4 (DVD 4) Understanding Sales

We teach your staff to sell in a tough market. Your staff will be trained how to make business friendships with your main customers.

Learn how:

• Staff members can contribute to the culture of your team
• To train your staff on selling the features, advantages and benefits of products
• To communicate your unique selling position to your customers
• To attract repeat customers
• To decide between part-time or full-time sales staff
• To match the personality of your sales staff to your products
• To recapture lost sales
• To develop business friendships
• To use telemarketing successfully
• To use testimonials to sell your products or services
• Your business has the potential to lose customers
• To manage the integrity and reputation of your business
• Staff meetings can boost your sales team's performance

Lesson 5 (DVD 5) Getting Your Marketing Right

We will look at how to write copy that sells. You will learn all the rules to copywriting that help a customer make a decision to buy from you.

• Find your niche and dominate it.
• Learn to blow your competition out of the water.
• Learn what your unique selling position is.
• Know the benefits of your products and how to market them.
• Learn how to write an attention grabbing headline.
• Learn the ten biggest marketing mistakes businesses make.
• Learn how to write hypnotic sales copy.
• Learn how to grow your mailing list.
• Learn when it is best to market.

Included in this DVD is an interview with copywriter David Said, who has thirty-years experience in leading Australian and international ad agencies. He explains what is required to write good copy and sell by "remote control" as he calls it.

Lesson 6 (DVD 6) First Page Search Engine Rankings

There are unwritten rules to getting your website onto the first page of a search engine. We take you step-by-step through how to optimise your website and make it sell for you.

Learn how:

• To use the web to promote your business
• To use ad words to laser guide your marketing on the web
• Search engines work
• Sponsored links work and their benefits
• To get high natural ranking for free
• The rules of search engine optimisation are achieved
• Your key words can help get you to the top
• To make your website relevant to the search term
• To use testimonials to get more out of searches
• To use links to get higher rankings
• To use e-articles to link to your site

Lesson 7 (DVD 7) Know Your Customer

In this DVD we cover how to stop your opposition from stealing your customers. We show you how to set up a customer loyalty program. Your customer loyalty program will help your customers distinguish your business from others.

You will learn:

• Why you should know your customer
• Who your most loyal customers are
• How to develop a system to identify your most valuable customers
• How to put together a customer evaluation form
• What customer rewards programs work
• How to create a mystery shopper program
• How often to contact your customer
• How to identify when you are losing a customer
• Why an interesting newsletter that will cement relationships with your customers
• Eye-catching formats for your newsletters
• How to use your newsletter as a sales tool
• How to track the sales of your customers
• How to alter staff behaviour to increase your sales
• How to use a competitor analysis to your advantage

Lesson 8 (DVD 8) Yellow Page Tricks

In this lesson we will take you through writing a Yellow Pages advert that works. We will discuss strategies to help you get more sales by splitting adverts to get maximum benefit.

You will learn

• What will appeal to your customers
• How to make your advert stand out from your competitors
• What the Yellow Pages sales team will not tell you
• How to negotiate the best price for your advert
• How to design your advert for your target customer
• Which classification headings will generate more enquiries
• What fonts to use for impact headlines and body copy
• What graphics work best
• What style of advert to avoid
• How to tell your customers why they should call you
• Why Yellow Pages advertising works
• How to track and measure the success of your Yellow Pages advert
  
  

Lesson 9 (DVD 9) Seven Marketing Strategies

In this lesson we present seven key marketing strategies that are easy to follow and put into action. We also cover setting business goals that are on purpose for your business.

Included in this lesson is an interview with David Koch, co-host of Australia's No.1 breakfast show, Sunrise. David is also well respected as a top investment and business commentator, presenting My Business Show on the Seven Network, plus A Minute on Your Business and A Minute on Your Money, which has aired on over 50 radio stations across Australia.

In this interview David Koch covers topics such as:

•    Effective communication for partners when dealing with finances.

•    Where to start seeking financial advice.

•    Why you should invest in income protection insurance.

•    Why it is important to have predetermined goals.

•    Tips of on how to balance your personal life with your business life.

 Lessons (DVD’S) can be purchased separately

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