Advertising and Promotions
Advertising and Promotions
Course info
This course is designed as a program to first help you understand the marketing world, then to assist you in making decisions and developing skills in marketing. Emphasis is placed on profitability and efficiency.
What will you achieve from this course?
After completing Advertising and Promotions you will have the knowledge necessary to take a product or service and promote it effectively. You will have gained experience with developing advertising campaigns, determining realistic advertising budgets, sourcing costs of advertising in different forms of media and writing advertisements.
Lessons:
- Analysing the Market
- Target Marketing
- Display and Display Techniques
- Advertising and Promotions Strategy
- New Product Development
- Sales Techniques
- Writing Advertisement
- Electronic Marketing -Telephone & Email
- Direct Mailing
- Exhibitions & Shows
Course Delivery
This course is able to be completed either online or by correspondence.
Work Load | Full time: 12hrs per week | Part time: 6hrs per week | Total Duration 100hrs
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