Marketing Foundations

Marketing Foundations

Course info

Marketing is a cornerstone of every modern business. A lack of marketing knowledge is frequently the reason why a good business concept does not succeed. This course deals with all aspects of marketing from presentation and packaging, to advertising and selling. It will help you to develop an acute awareness of what is needed to achieve and maintain a good market share.

What will you achieve from this course?

After completing Marketing Foundations you will understand the role and scope of marketing.  You will be able to accurately define the target market for a product or service and manage an appropriate mix of marketing activities for a small enterprise or marketing campaign.  You will be better able to present, package, promote and distribute a product and know how best to conduct relevant market research.

Lessons:

•     Marketing and the Business
•     Scope of Marketing Understanding basic economics (eg. supply & demand)
•     Target Marketing
•     The Marketing Mix and Managing the Marketing Effort
•     Product Presentation and Packaging
•     Promotion Communication skills
•     Product Pricing and Distribution Pricing
•     Customer Service Methods of assessing customer satisfaction
•     Market Research
•     Organisations

Course Delivery

This course is able to be completed either online, via E-learning, or by correspondence.

Work Load  | Full time: 12hrs per week |  Part time: 6hrs per week |  Total Duration 100hrs

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