Marketing Psychology
Marketing Psychology
Course info
When you understand why people make a decision to buy, or not to buy, you have a foundation for improving the marketing of anything. This is a different but very important and valuable course for anyone involved in sales, marketing or business of any kind.
What will you achieve from this course?
After completing Marketing Psychology you will understand the key concepts of market segmentation and the role of perception and personality in the marketing process. You will have knowledge of the factors that motivate a consumer toward a purchase as well as factors that influence consumer attitude and marketing communication and persuasion.
Lessons:
- People as Consumers
- Market Segmentation
- Internal Influences Perception & Personality
- Internal Influences -Motivation and Awareness
- Social Influences
- Consumerism
- Communication and Persuasion
- Deciding to Buy
- Course Delivery
This course is available to be completed via correspondence.
Work Load | Full time: 12hrs per week | Part time: 6hrs per week | Total Duration 100hrs
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